CRM/Email Marketing Executive

CRM Executive

Ref: 971Friday 17 June 2022

up to £30,000 DOE

We are working with a much-loved hospitality and entertainment brand, based in Hertfordshire. With over 1700 employees, and more than 60 sites across the UK, they're the market leader by some distance in their sector, offering a day/evening that people of all ages can enjoy. They have just had a record year with an annual turnover of over £120m.

They're a great company to work for, with a fun and vibrant culture, replicating the customer experience they strive to offer. They've got some huge growth plans, with new sites on the horizon and a new product roll out. Planned – So it’s a very exciting to join their growing and dynamic marketing team!

Their success is due to the relationships they have with their customers. That’s why they are on the lookout for an ambitious and driven CRM executive to join the team.

Based in their Hemel Hempstead offices with a flexible hybrid structure 2-3 days a week in the office. This role will initially be offered on a 3-month FTC basis, with the strong potential to go permanent moving forward.

Key Requirements;

  • Support the CRM Manager with the development and implementation of the CRM acquisition and retention strategies for the company
  • Implement data analysis and email marketing best practise to drive engagement rates and revenue contribution
  • Support with co-ordinating all aspects of database management; cleansing, data capture and segmentation enhancement
  • Working with the brand and campaigns team to create fresh, engaging and effective email creative for new campaigns
  • Deliver insightful creative briefs to external agencies
  • Responsible for ensuring all emails are aligned with the brand guidelines and the retail calendar
  • Set up and broadcast email campaigns to deadlines; responsible for accurately selecting campaign audiences, implementing Google Analytics tagging and testing all emails to ensure they render correctly and all links and coding work
  • Co-ordinate support for tactical local emails, making recommendations to optimise the campaign and manage expectations on delivery timelines
  • Set up and implement the annual email calendar in line with the retail calendar
  • Update any requirements to the existing automated email programmes
  • Deliver the email marketing test & learn programme in collaboration with the CRM Manager
  • Deliver weekly reporting on campaign effectiveness
  • Deliver monthly campaign and database reporting and analysis, identifying trends, campaign learnings and ongoing recommendations to improve email performance

Required Experience:

  • Degree educated or equivalent
  • Strong understanding of best practice including CDPs, CRMs, marketing automation, email best practice including deliverability and reputation
  • 2+ years previous experience in a similar CRM/email marketing role in a fast paced, commercially focused e-commerce business
  • Experience of databases
  • Good copywriting and communication skills
  • Experience in managing external creative and/or email agencies 
  • A working knowledge of marketing and email marketing terminology & practise

Desirable

  • An understanding of html
  • Marketing qualification
  • Experience in multi-site leisure business
  • A working knowledge of Outlook, Word and Excel
  • Excellent written and numeric skills
  • A working knowledge of Exponea/Bloomreach CDP or similar

 

If this sounds like you we would love to hear from you!

We are working with a much-loved hospitality and entertainment brand, based in Hertfordshire. With over 1700 employees, and more than 60 sites across the UK, they're the market leader by some distance in their sector, offering a day/evening that people of all ages can enjoy. They have just had a record year with an annual turnover of over £120m.

They're a great company to work for, with a fun and vibrant culture, replicating the customer experience they strive to offer. They've got some huge growth plans, with new sites on the horizon and a new product roll out. Planned – So it’s a very exciting to join their growing and dynamic marketing team!

Their success is due to the relationships they have with their customers. That’s why they are on the lookout for an ambitious and driven CRM executive to join the team.

Based in their Hemel Hempstead offices with a flexible hybrid structure 2-3 days a week in the office. This role will initially be offered on a 3-month FTC basis, with the strong potential to go permanent moving forward.

Key Requirements;

  • Support the CRM Manager with the development and implementation of the CRM acquisition and retention strategies for the company
  • Implement data analysis and email marketing best practise to drive engagement rates and revenue contribution
  • Support with co-ordinating all aspects of database management; cleansing, data capture and segmentation enhancement
  • Working with the brand and campaigns team to create fresh, engaging and effective email creative for new campaigns
  • Deliver insightful creative briefs to external agencies
  • Responsible for ensuring all emails are aligned with the brand guidelines and the retail calendar
  • Set up and broadcast email campaigns to deadlines; responsible for accurately selecting campaign audiences, implementing Google Analytics tagging and testing all emails to ensure they render correctly and all links and coding work
  • Co-ordinate support for tactical local emails, making recommendations to optimise the campaign and manage expectations on delivery timelines
  • Set up and implement the annual email calendar in line with the retail calendar
  • Update any requirements to the existing automated email programmes
  • Deliver the email marketing test & learn programme in collaboration with the CRM Manager
  • Deliver weekly reporting on campaign effectiveness
  • Deliver monthly campaign and database reporting and analysis, identifying trends, campaign learnings and ongoing recommendations to improve email performance

Required Experience:

  • Degree educated or equivalent
  • Strong understanding of best practice including CDPs, CRMs, marketing automation, email best practice including deliverability and reputation
  • 2+ years previous experience in a similar CRM/email marketing role in a fast paced, commercially focused e-commerce business
  • Experience of databases
  • Good copywriting skills
  • Excellent communication skills
  • Experience in managing external creative and/or email agencies 
  • A working knowledge of marketing and email marketing terminology & practise

 

Desirable

  • An understanding of html
  • Marketing qualification
  • Experience in multi-site leisure business
  • A working knowledge of Outlook, Word and Excel
  • Excellent written and numeric skills
  • A working knowledge of Exponea/Bloomreach CDP or similar

 

If this sounds like you we would love to hear from you!