Content Marketing Manager

Content & Copywriting Manager

Ref: 721Friday 7 January 2022

 

We are delighted to be working with a global software business in Cambridgeshire. They provide a range of specialist, innovative products to a variety of sectors, with nearly 1 million users globally. These users range from SME's to 91% of organisations in the Fortune 100, including the likes of Google, Pepsi, Pfizer, HSBC, IBM etc. They are renowned for being one of the best employers in Cambridgeshire. People love working there, owing to their collaborative working culture, excellent benefits and unrivalled training and development. They offered a flexible working approach pre-Covid, and are willing and able to offer a fully remote set-up if required, with occasional office working days for meetings (once a month).

They are entering into a new phase with some exciting transformations planned for 2022, including moving into a subscription- based business model. This change has led to the need for an established Content Manager, with previous b2b SaaS experience to join their team and take full ownership over crafting a content strategy which maximises audience engagement at all stages of the customer journey

Main Responsibilities;

  • Collaborate with key stakeholders in the business to understand the content needs of our target audiences
  • Leverage market and customer insights to inform themes and topics
  • Manage and optimize existing content sites and assets
  • Develop a content calendar and plan that increases visibility and simplifies delivery of various content marketing initiatives
  • Lead an experienced team to support content delivery

Key Experience ;

  • Previous experience in a similar role within a B2B Technology/Saas business is essential
  • Understanding and responding to customer content needs
  • Developing and implementing successful content marketing strategies
  • All aspects of content development and creation
  • Leading and inspiring writers, editors, advocates, and marketers
  • Working collaboratively with stakeholders at all levels
  • Building internal consensus around data-driven decisions